Queen Saenz + Schutz PLLC represented AnswerLab in its recent strategic investment transaction with Shamrock Capital.
AnswerLab is a leading independent UX research firm that helps enterprises with their digital transformation efforts by offering research services in digital strategy, optimization and measurement across the lifecycle of digital product development. Shamrock Capital is a Los Angeles-based investment firm that specializes in investments in media, entertainment, communications and related sectors. The investment will drive growth and expansion of AnswerLab’s service offerings as it seeks to deliver critical insights for enterprises looking to improve engagement, reduce costs and increase conversion on their digital products.
More information on AnswerLab, Shamrock Capital and the investment transaction may be found here.